Free bike safety checks, tips on the best cycle routes and and a host of prizes are in the offing as Teignbridge commuters are urged to join in Devon's Car-Free Day on Monday, September 22.
Employers across the county will be encouraged to get their staff to leave the car at home for the daily trip to work.
Devon County Council is hoping the 2008 event will be the most successful yet with prizes such as travel vouchers on offer to tempt people out of their cars.
They will be awarded to people showing the greatest ingenuity, those making the longest car-free journey, the best team effort and those who regularly use 'green' transport.
Last year a worker at Ashburton's Barn Owl Trust tackled their 70-mile commute using nothing other than pedal power.
In Newton Abbot tomorrow a guided bike ride will explore the area for those who want to give two wheels a try but aren't sure of the best routes.
All next week staff at Halfords, Kingsteignton, will offer free bike safety checks; call 01626 362761 to book a visit.
Companies which urge employees to take part will be entered into a £1,000 prize draw with the cash to be spent on initiatives such as cycle storage, pool bikes or bus vouchers.
Civic leaders, the police and other high profile organisations are expected to take part but will the general public be as willing?
Buckland mum Michaela Finch, a nurse at Newton Abbot Hospital, supported the idea in principle but could not see how it would work for her either on or off duty.
'I doubt it as I've a young child I have to take to school and an elderly mother I take shopping,' she said.
'Public transport doesn't run from Buckland and if I'm on day shift I'll be driving to work as I've got to take my son to school.'
Nicholas Brookland who lives on the moor near Ashburton said he already did what he could.
With his bike constantly strapped to the back of the family car he rides locally after making the bulk of a journey behind the wheel.
'I think car-free day is a very good idea, for those people who have a choice it would be a good idea to leave the car at home. It works in Europe, particularly on Sundays, and I don't see why it shouldn't work here.
'I don't have any viable alternatives to the car where I live on Dartmoor but I do use my bike more than most people I think. I'm nearly 60 and I use it every day.'
Nineteen-year-old Starcross man Jonathan Norton said the problem for him was his early shift in Exeter.
'I would be interested as it would save me money but I start at 6.15 am and the train doesn't get in until an hour later.
'It would be ideal as I work right outside St David's Station.
'I could probably get on a bike but to be honest I don't really fancy cycling down the canal path when it's dark.'
Torquay couple Stuart Nicholls and Holly Russell commute to Newton Abbot each day by car.
They were not keen to tackle the journey by other means.
'It's just more of a hassle,' Stuart said.
'I could be interested in leaving the car at home for one day if there were vouchers on offer, it all depends where they're for. I'm open to negotiation.'
Firms wanting to enter the competition should email [email protected]">[email protected] stating the number of staff taking part, the category being entered and how the prize money would be spent.