IN the words of pop sensation Jessie J, it wasn't all about the money last Friday.

Hundreds of people across the district forgot about the price tag and dug deep for Macmillan Cancer Support's World's Biggest Coffee Morning.

From the channel coast to the wilds of Dartmoor, householders, businesses, community groups and schools staged events at which every cup of coffee and cake sold meant more cash for a good cause.

At Decoy Primary School, pupils were joined first thing by Macmillan county chairman Caroline Grafton-Grattan, who demonstrated she was more than a visiting dignitary by helping out in the kitchen as well as addressing the assembly.

Up the road at the Mary Rose Centre, Buckland, area chairman Kelly Hayman-Bruce also rolled up her sleeves and prepared the tables in advance of the coffee drinkers' arrival, helped as always by her band of loyal volunteers.

At Teignmouth's Alice Cross Centre a touch of belly dancing added extra spice to the proceedings while staff at estate agents Fulfords, both in Teignmouth and Newton Abbot, negotiated some excellent deals on some very des recipes.

Customers at the Country Table Cafe, Newton Abbot, tucked in to the day's Macmillan specials although staff at the Bear Feet Play Centre, Newton Abbot, realised there was a downside to a successful fundraising day in the shape of all the washing-up that had to be done.

Still, at Barclay's Bank, the motivation for all the effort soon became clear when employees used their professional skills to begin totting up all the lovely lolly the day had produced.

At the United Reformed Church, Kingsteignton, eight-year-old Emily Cowell raised £60 by playing requests on the piano.

Her efforts helped boost the total raised during the morning to £275.

Secretary Catherine was full of praise for all who helped on the various stalls.

Mrs Grafton-Grattan told this newspaper: 'Although it's far too early to say what the total might be, I think it was a very successful campaign with more coffee mornings than ever across the county.

'As it's our centennial year the national target is £9 million, so we're really looking forward to the result.

'Macmillan is thrilled with how the public has responded and we offer them every thanks for doing so.'