TAKE the mobile phone hint – do not get behind the wheel under the influence.

That is the festive reminder from police in Devon who launched a new campaign to get the message home to motorists this Christmas.

Anti-drink-drive messages and videos will be sent to people's Bluetooth-enabled mobile phones from pubs, clubs and police patrol cars across the county.

The mobile phone advice is part of a joint initiative by Devon and Cornwall Police, Devon County, Plymouth City and Torbay councils, and Devon and Somerset Fire and Rescue Service.

The campaign warns motorists of the dangers and consequences of driving while over the limit, which include a possible jail sentence, a hefty fine and a lengthy driving ban.

Although the common assumption is that drivers under the influence of alcohol are arrested on their way home from the Christmas party, the reality is that the effects of alcohol can last well into the next morning and drivers could still be impaired and within prosecutable limits.

Police patrols are being increased over the Christmas and new year periods, targeting drink drivers.

Last year 3,351 breath tests were carried out in Devon, with 133 motorists giving positive breath tests after being caught driving while above the limit.

Drink-drive deaths account for one in six road deaths. In 2008 in Devon, nine people were killed in drink-drive collisions and 15 were seriously injured.

Community police officers are visiting clubs and pubs across the county, offering advice to landlords. Beer mats, posters and business-style cards are also being distributed to pubs, clubs, leisure centres and major employers, highlighting the breathalyser campaign.