Devon’s Top Attractions marked a major milestone last week as they gathered on the grand lawn of Holne Park House at River Dart Country Park near Ashburton for a glorious celebration of four decades of excellence — and they did it in the most Devon way possible: with a cream tea in hand and smiles all round.

In a dazzling display of togetherness and tourism pride, current members, founding figures, and former chairpeople came together to honour 40 fabulous years of Devon Association of Tourist Attractions (DATA) a not-for-profit collective committed to showcasing the very best days out in Devon.

This wasn’t just a party. It was a proud celebration of what makes Devon’s visitor experience truly exceptional — a vibrant mix of castles, coasters, caves, creatures, coastlines, and more, all brought together by a community of high-quality, independently inspected attractions.

Being part of Devon’s Top Attractions isn’t just a badge — it’s a promise. Every member undergoes rigorous annual inspections to uphold the highest standards. It’s this quality mark that ensures visitors can count on safe, family-friendly, and unforgettable days out, wherever they go in Devon.

And the centrepiece of the event? A spectacular ‘4-0’ cream tea formation, featuring members and their mascots — a picture-perfect moment to launch a summer of celebration and kick off their biggest ever giveaway.

In sync with National Cream Tea Day (June 27), each attraction will be showcasing their own unique twist on Devon’s most iconic treat. #Creamfirst.

Anne Blackham Marketing Manager said. “To mark our 40th anniversary, we will be giving away 40 family tickets in a massive summer giveaway competition. It’s our way of saying thank you to the visitors who’ve helped make us what we are today — and an invitation to make new memories with us this summer.”

Rick Turner, Chairman of Devon’s Top Attractions and Director of the flock at The Big Sheep Farm & Theme Park, added: “Forty years is an incredible achievement — especially in today’s challenging climate. Our members have stood the test of time by working together, staying resilient, and never compromising on quality. This event was a celebration of that spirit, and the start of an exciting summer ahead.

From the wilds of Dartmoor to the wonders of the Jurassic Coast, we are Devon’s Top Attractions — stronger together, proudly not-for-profit, and more dedicated than ever to delivering world-class experiences to every visitor.”

Raise your scones, join the summer celebration, and discover why after 40 years… they are still the cream of the crop!

The Devon Association of Tourist Attractions operates as ‘Devon’s Top Attractions’ and represents up to 40 of major tourist attractions in Devon. Members are regularly inspected to make sure they meet the rigorous criteria and quality standards, ensuring that visitors experience quality in terms of venue, facilities, content, service, and value for money.

Members continue to work together to raise and maintain the standard of tourist attractions across Devon. Many members have obtained awards from the Devon Tourism Awards, Southwest Tourism Awards, Visit England, Green Tourism Business Awards Scheme, Travel Awards, Trip Advisor and many more. Their website is www.devonstopattractions.co.uk