CROWDS gathered in Newton Abbot this morning (Saturday, November 14) to celebrate the official opening of Austins’ new menswear department.

The ceremonial opening took place at 9.30am, with owner David Austin welcoming guests and thanking everyone who helped bring the new retail space to life.

Following his speech, David handed over to councillor Louise Cooke, mayor of Newton Abbot, who officially opened the store by cutting the red, ceremonial ribbon.

Speaking at the opening, Cllr Cooke praised the Austin family’s longstanding contribution to the town and its community.

She said: ‘It is a real joy to be stood here today. Austins is as much a part of Newton Abbot as St Leonards Tower is, not only the building, but it’s what the Austin family contribute to our town.

‘They contribute towards the Christmas lights, NASDA concerts and sponsor our town crier competition, and for that, I say, thank you very much.

‘Your faith in our town and how you believe in it, is just wonderful’.

Describing the new premises as ‘a beautiful shop’, she then officially declared Austins’ menswear open.

David Austin also thanked the business’s loyal customers and staff for their support.

He said: ‘We feel that we are very much a part of Newton Abbot and the community.

‘We have had endless encouragement and words of appreciation from our wonderful customers, and I would like to thank all our customers for their extraordinary support.

‘I’d also like to say a very, very special thank you to our amazing Austins team, who have gone above and beyond to bring the retail space to life in such a creative and incredible way’.

The opening was marked with a day of celebrations, including 10 per cent off purchases, lucky dips, exclusive prizes and giveaways worth thousands of pounds.

The store’s new Quarter Coffee also opened its doors, adding another attraction for visitors celebrating the launch.