AN ‘arrogant and greedy’ former director of a company that supplied mobility aids and furniture to the elderly and vulnerable across Devon has been jailed for 15 months.

In a case brought by the Heart of the South West Trading Standards Service, Peter Kitson, 64, of Elizabeth Close Henley On Thames, was also banned from being a director of a company.

At Exeter Crown Court on Tuesday, October 7, Kitson, the former director of the Mobility Furniture Company Ltd, pleaded guilty to falsely claiming that goods were subject to a sales discount, making misleading claims that customers would not be placed under pressure to purchase goods, and for falsely claiming that goods were ‘bespoke’.

By falsely claiming that a product was made to order when it was in fact ‘off the shelf’ it meant that that customers were unable to cancel their orders when they did not receive what they had paid for.

The court heard Kitson was the director of a nationwide company with a £30m turnover that retailed mobility aids such as adjustable chairs and beds to customers in their own homes.

The company employed 15 salespeople who were paid commission based on the selling price and stood to make a significant financial gain from overcharging.

Under Kitson the company used the offer of a perpetual seasonal sale to fool customers into acting quickly to make overpriced purchases.

Kitson admitted at interview that the sales in 2015 were not genuine, and that the company falsely claimed they would not use cold calling or high pressure selling.

However, one customer told trading standards that they were cold called 88 times in a year despite saying they were not interested.

Victims reported that they were subjected to high pressure lengthy demonstrations which included the use of banned practices such as time limited offers and refusing to leave the customers homes.

The defendant operated an annual competition rewarding his staff for falsely selling items of furniture held in stock as bespoke.

This was despite comprehensive advice from North Somerset Council on the use of these practices both in his capacity as the director of the Mobility Furniture Company and prior to that as the director of Great British Mobility.

The court heard that the defendant had signed an Undertaking under the Enterprise Act against the use of the use of such practices – yet he continued to ignore Trading Standards advice and continued his illegal sales practices.

Judge Climie reached an immediate conclusion without adjourning for consideration and called the company under Kitson’s management as one of ‘greed and torture’ and his actions had had a ‘devastating life-changing impact’ on some of his victims.

The blame, he said, fell on Kitson’s shoulders as director and acknowledged that Kitson had previously admitted to the probation officer that he was ‘arrogant and greedy.’

In mitigation Judge Climie accepted testimonials from the defendants’ friends and family and reduced the sentence from the maximum of two years to 15 months.

If consumers have complaints about misleading sales they should contact Citizens Advice Consumer Service on 0808223113