IF there weren't already enough reasons for being on the scene for this year's Tour of Britain bike race, then the organisers have delivered big time with the news that Sir Bradley Wiggins is to lead the Sky Pro Cycling team.
Wiggo to his fans, he won the 2012 Tour de France and went on to become Britain's most decorated Olympian with victory in the London 2012 time trial.
'We are very pleased to welcome Sir Bradley Wiggins back to The Tour of Britain alongside what looks to be a very strong Sky line-up,' said race director Mick Bennett.
Aren't we all!
Still not convinced you need to be part of the action? Then how about seeing the man officially declared as the fastest on two wheels?
It's going to be a sporting day like no other the district has witnessed.