WORLD-famous footwear brand Oliver Sweeney is shutting down its Hennock headquarters and moving operations to London.

This follows the acquisition of the company by Amery Capital Ltd from PricewaterhouseCoopers LLP, which was the appointed administrator after the business became insolvent.

About eight employees, who work from founder Oliver Sweeney's home at The Barn, Longlands, have undertaken a period of consultation with the new owners on the future of their jobs.

Company spokesman Poppy Watson told the Advertiser that many of the workers at the Hennock site hope to be able to continue on a 'working from home basis'.

The brand enjoyed sales of £6m worldwide last year and the shoes enjoy a strong following from a host of celebrity men including Brad Pitt, Will Smith and Noel Gallagher.

Several years ago the company, which was established in 1990, moved its centre of operations to its founder's home in Hennock having previously run operations from London.

Mr Sweeney, who will continue to design the shoes and accessories, said: 'I regret that the effects of my stroke have made it extremely difficult to manage the company during the current economic period.

'But I am delighted that I have found people who understand and respect my brand values and have the commercial acumen, product experience and the capital to ensure that the brand succeeds in a new company.'

Ross Connock, joint administrator and director at PricewaterhouseCoopers LLP said: 'We are delighted to announce the sale of the business and assets of Oliver Sweeney Ltd which secures a future for the brand. This has been a challenging time for employees and we are grateful for the support that has enabled us to achieve this sale.'

The company will continue to operate online and from its stores in London and Leeds.